Follow Us
  /  Privacy Policy

Who we are

The Story Store is a project that belongs to a sole trader based in the United Kingdom. Address: 67 Frobisher Road, CV22 7HS, Rugby, Warwickshire. Our website address is:

What personal data we collect and why we collect it

  • We use Customers’ name and address, phone number and mail address as well as personal photos in order to write our books, communicate efficiently and deliver our products.

When you place an order on The Story Store’s website, you provide us with your full name, shipping address and billing information. We collect your billing address and information on your credit card in order to process the order.

  • Some of our products are personalised and we require personal information in order to successfully complete the orders, such as the child’s name, family members names, personal list of achievements (which might contain even more personal information), personal dedication and/or photo.

We DO NOT use this personal information for other purposes than personalising your orders and once the order has been completed and shipped, we will not share any information provided by you and we will not send you e-mails for marketing purposes unless voluntarily specified by you.

EMAILS: We will send emails for the following purposes:

  • Updates about your order process and shipping details;
  • Reminders of items left in your basket
  • Provide account information or forgotten password
  • To keep you updated on new releases and special offers that you might be interested in
  • Weekly newsletter with fun, engaging and educational content relevant to you, ONLY if you opted in.
  • Certain content, stories and resources are offered for free, to be delivered in your inbox. If you give consent to receive such freebies, you will automatically become part of our community, to which we constantly send relevant information via email. If you do not find the content we send useful or engaging or if you simply do not want to receive such emails, you always have the option to unsubscribe.


We only use your telephone number to keep you updated in case there are issues with the order placed online.

Occasionally, and only if stated before, we conduct telephone surveys, in order to improve your overall experience with us. Your feedback is extremely important and if you choose to give us a hand in understanding how to improve our services/products, we might call you for this purpose only. We randomly choose customers and should you be chosen, you will be notified via email first – we will not call you if you do not send us the confirmation via email.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

You can contact us at 0044/7517400707 or via email at


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We will share some of your personal data for the following: releasing an invoice and shipping the products. However, none of this information will ever be made public or used for marketing purposes.

We share payment card information with third-party processors we use to collect payments: Square Up ( and Paypal. This includes cred/debit card number, billing address, security code and full name. By providing payment information, you agree to the processing of that information and the transfer of that information to either Square Up or Paypal (depending on your payment choice) to process the payment. All such information will be transferred directly to the third-party processors and are not retained, stored or used by The Story Store without prior consent. This Privacy Policy might be different from that of our payment aggregators, so please check their own policies if you are unsure about how they use your data. The links are above.

We also share your personalised product (and occasionally your shipping information, when the situation imposes) to a printer registered in the United Kingdom, in charge of producing our personalised books. The personalised books are manually deleted from the system by one of our team members as soon as the orders have been shipped, usually around 30 days after you placed the order on our website. This is a permanent deletion and no other personal information is stored.

The Story Store has implemented appropriate safeguards to help prevent unauthorized access and maintain data security. However, no transmission of data over the Internet is guaranteed to be completely secure. Therefore, even though we strive to protect your personal information, we cannot absolutely guarantee the security of any information you provide to us.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Site optimization and Technical information: When you visit our website, our Web server automatically recognises your domain name or anonymised internet protocol address, BUT NOT the e-mail address. We do not collect the e-mail address of visitors to our website.

Our servers are located in Brașov, Romania, and the hosting provider uses extremely securitised DDOS protection. These servers automatically record some types of information such as what browser you use to visit our website or what type of device you are using, the operating system, device settings and crash data.

Depending on the type of device and its settings, we might collect some or all of this information. To learn about the policies associated with your device, please check the policies of your device manufacturer or software provider.

The information we collect is used ONLY to improve the content of our website. It is not shared with third parties for marketing purposes.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data uses an SSL (Secure Socket Layer) certificate to secure the admin panel. SSL ensures secure data transfer between user browsers and the server, making it difficult for hackers to breach the connection or spoof the info.

What data breach procedures we have in place

Where a privacy data breach is known to have occurred (or is suspected) any member of The Story Store staff who becomes aware of this must, within 24 hours, make an urgent assessment of the situation.

The Information that should be provided (if known) at this point includes:

  1. When the breach occurred (time and date)
  2. Description of the breach (type of personal information involved)
  3. Cause of the breach (if known) otherwise how it was discovered
  4. Whether corrective action has occurred to remedy or ameliorate the breach (or suspected breach)

Assess and determine the potential impact

Once aware of the information above, the members of The Story Store must consider whether a privacy data breach has (or is likely to have) occurred and make a preliminary judgement as to its severity.

Criteria for determining whether a privacy data breach has occurred

  1. Is personal information involved?
  2. Is the personal information of a sensitive nature?
  3. Has there been unauthorised access to personal information, or unauthorised disclosure of personal information, or loss of personal information in circumstances where access to the information is likely to occur?

Criteria for determining the severity

  1. The type and extent of personal information involved
  2. Whether multiple individuals have been affected
  3. Whether the information is protected by any security measures (password protection or encryption)
  4. The person or kinds of people who now have access
  5. Whether there is (or could there be) a real risk of serious harm to the affected individuals
  6. Whether there could be media or stakeholder attention as a result of the breach or suspect breach

Further steps to be taken:

  • ensure that immediate corrective action is taken, if this has not already occurred (corrective action may include: retrieval or recovery of the personal information, ceasing unauthorised access, shutting down or isolating the affected system); and
  • submit a report to Information Commissioner’s Office in the UK. The report must contain the following:
    • Description of the breach or suspected breach
    • Action taken
    • Outcome of action
    • Processes that have been implemented to prevent a repeat of the situation.
    • A recommendation that no further action is necessary

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.